What is a good waitlist verification rate?

The median verification rate across SaaS waitlists is around 55–58%. Rates above 70% are in the top quartile and typically indicate a highly engaged audience or a strong email subject line on the verification email. Below 40% usually signals a deliverability issue or a broad top-of-funnel audience.

What is a good waitlist referral rate?

A referral rate of 9–10% (median for SaaS) means roughly 1 in 10 signups came through a referral link. Rates above 18% are strong — products with a compelling referral reward (early access, position bump, or exclusive content) consistently hit this range.

Where does the benchmark data come from?

Benchmarks are sourced from publicly published industry research: First Round Capital's pre-launch dataset, OpenView's annual SaaS benchmarks, and aggregated ProductHunt launch reporting. Your inputs are never stored — the comparison runs server-side and the result is returned immediately.

What is conversion rate for a waitlist landing page?

Landing page to waitlist signup conversion rates vary widely by industry: SaaS median is around 3.4%, AI tools around 4.6%, consumer apps around 4.1%. Rates above 8–9% are in the top decile and usually come from very targeted traffic or strong social proof.

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Waitlist Benchmark

Compare your waitlist's metrics against real industry data.

Enter your waitlist metrics

Your numbers are never stored — comparison happens instantly in our servers.

Industry

Total signups

Verified emails

Signups via referrals

How the benchmark works

Benchmarks are sourced from publicly published industry data — First Round Capital's pre-launch research, OpenView's SaaS benchmarks, and aggregated ProductHunt launch reporting. Your numbers are never stored; the comparison runs in our servers and the result is returned immediately.

1 Verification rate = verified emails ÷ total signups
2 Referral rate = signups from referrers ÷ total signups
3 Conversion rate = landing page visit → waitlist signup (public industry benchmark)

What the percentiles mean

Below p25 — Your metric is in the bottom 25% of waitlists in this bucket. Room to grow.

p25–p50 — Below median. Common for early-stage waitlists.

p50–p75 — Above median. You're doing well.

p75–p90 — Top quarter. Strong execution.

Top 10% — Exceptional. You're likely doing something right with referral or email hygiene.

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